Digital signage is steaming forward using new technologies all the time, now they are using different kinds of media players for storage and playing of content for the ad campaigns.
Digital advertising integrators now have the choice to use either standalone, WIFI or hard wired media players and the reason comes down to price, lead time and the application it will be used for.
Standalone content players.
These are media players that are normally associated with digital posters and they are built into the screen providing an all on one digital signage solution. These are powered by electricity and have to be updated manually through a USB connector.
WIFI HD media player.
These have the facility to store up to 1000GB of data and offer full High Definition resolution at 1080p. These are at the sharp end as they come complete with HDMI connectors to plug direct to the flat screen displays and will also support Flash and MPEG 1,2,4 also supports MP3, WMA, WAV and AC3 audio files. What makes it innovative is that is has a WIFI connection built into the player, so you can use a laptop to login and upload data from a remote location, the wireless networks works on 802.11G and is backward compatible with other older wireless networks.
Hard wired High Definition content player.
As the name suggests you have to connect this media player to a computer network so the content can be uploaded, this is thought to be the most traditional method; however it can be very costly due to the use of fibre optic cable if the installation is coving for example a soccer stadium.
These are also used for the installation of digital menu boards and are normally connected to the rear of the screen and the cables run back to a PC near the counter where the updates can be synchronised from.
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