When it comes to broadband technology, consumers will ultimately ask for their connections to eventually be faster and more reliable.
As more of us are turning towards high-definition television and more advanced video games consoles, our need for a faster connection in order to make the most of their systems is paramount to our digital experience.
Indeed, consumers are making use of broadband speed tests to check if they are getting the connections speeds promised when initially signing up for plans.
Popularity of broadband technology has increased over the years - as has the popularity of online services such as social networking, peer-to-peer networks and online video sharing websites such as YouTube.
As services such as online gaming, online video messaging and DVD-quality downloads help to fuel demand for super-fast, cheap broadband connections, providers find themselves having to think of new ways to upgrade their networks and increase connectivity for their customers.
One such idea is to thread a new network of cables through the sewers beneath our feet. With over 360,000 miles of pipeline beneath our feet, the possibilities for deploying cables that contain fibre networking seem endless.
As fibre optic wires are made of glass, electrical signals travel faster than a copper wire system, and the wires themselves are less prone to corrosion when immersed in water.
Even the installation process could save time and ease congestion, as there would most likely be no need to dig up the road in order to lay the cable, they could simply be threaded through the vast network of pipeline already laid.
And the south-west coastal town of Bournemouth in Dorset has recently been selected to become the first town in the UK to provide consumers with high-speed broadband access, with work scheduled to begin 'within the next six months'
Businesses and universities around the country have already seen the benefits of such schemes, and now it appears that the idea is being rolled out to include members of the general public, with further projects to deliver fibre networking to more consumers planned for the future.
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